Valana Minerals™ mineral makeup are made from natural and vegan oils, waxes and minerals that are ground into a fine powder, purified and processed for use in cosmetics to create color, sheen or shimmer. Crushed minerals have been used in cosmetics for thousands of years. Legend has it that Ancient Egyptians used crushed mica for body shimmer and eye color. Many cosmetic and pharmaceutical companies use the same mineral powders to add color and shimmer to cosmetics and it’s even used in toothpaste (read the label). Loose minerals are a great option because they are concentrated, lightweight and don’t clog your pores. Our products offer excellent coverage and luxurious high quality ingredients. Valana Minerals™ are pure, don’t contain harmful ingredients like talc or mineral oil and don’t require harmful preservatives.

You aren't alone! You should try Valana Minerals™ because Valana Minerals are specifically for diverse skin tones and realistic undertones. Both skin tone and undertone are crucial in our color development. All of our colors have a yellow undertone with variations of red, olive and blue. This means that the color selection will match a significantly greater number of people. Valana Minerals™ is truly a multi-use product. One product works as moderate coverage foundation, light loose powder and concealer. Our Stardust Luxury Foundation© has only four, pure, natural, radiant ingredients. Premium Performance Cream Foundation contains luxurious, organic ingredients and minerals. We encourage you to read the ingredients on your cosmetic labels and learn about them.

Some companies actually sell only two shades of brown and tout two colors as sufficient for the diverse shades among women of color. Just take a look around and you know that is simply not true. Most companies don’t produce colors that look good on people with brown skin due to the use of several white and gray fillers nor do they produce a wide range of shades or undertones. For example, many companies use Bismuth, which adds a shinny finish but it’s gray and makes brown skin look dry and ‘ashy.’

Our Stardust Luxury Foundation© and Premium Performance Cream Foundation is designed and created for diverse skin tones and many of the colors we offer are not available from any other company. I am certain of this because I’ve researched the “mineral cosmetic market,” created and designed the color selection. They were designed in an effort to better meet the skincare needs of a global marketplace. The colors are versatile and so concentrated that they last and last.

Valana Minerals™ is committed to using only pure, natural ingredients. You will not find ingredients that are likely to cause irritation (even if they are natural) in our products. People with rosacea, vitiligo, or acne can safely use our products. Common skin irritants are bismuth, talc and any number of harsh preservatives, none of which are used in Valana Minerals™, nor do we use artificial fillers. Many dermatologists and other skin care professionals recommend mineral foundation for people with a range of skin conditions including acne, rosacea, sensitive skin, dry skin and oily skin.

Many women find themselves caught in a costly cosmetic trap. We buy cosmetics that are full of chemicals, dyes and irritants. The cosmetics cause our skin to break out because of their poor quality. We continue to use the products that caused our problem and we go back to the same companies to buy more products for our ‘break outs.’ Our dry skin signals our bodies to produce more oil (like it’s supposed to, naturally). The excess oil leads us to use more of the same damaging products. This cycle can go on for years.

There is no 100% guarantee as with any product. However, less is more in this case and the more natural and pure your makeup is, the less likely you are to have breakouts or experience an allergic reaction. One of the primary ingredients in our foundation is Zinc Oxide, which addresses inflammation and offers drug free sun protection (as does Titanium dioxide). With our products, you will get excellent coverage and the natural soothing properties of Zinc.

We don’t use nanoparticle size minerals in any of our products. The research surrounding the safety of nanoparticle size ingredients on humans is limited at this time. Because this area of research is still emerging we don’t formulate using nanoparticle size ingredients.

The FDA (Food and Drug Administration) lists Zinc Oxide and Titanium Dioxide as two of the ingredients that can be used in cosmetics for suncreen. However, the government regulates drugs that claim a specific SPF number and they must complete laboratory tests in order to legally sell SPF drugs. Because Valana Minerals™ is a small company we don't make 'over the counter drug' claims and are not licensed to sell FDA approved drugs. Sunscreen is very important as the risk of skin cancer and melasma rises among the population. Sun damage also leads to premature aging (wrinkles). African-Americans, Latinas and our Middle Eastern friends are also at risk. The melanin in beautiful brown skin offers some protection but brown skin can not completely protect you from the damage of the sun.

Your sun protection does not have to be entirely cosmetic. School children in Australia are required to wear hats when they play outside at school to protect them from the sun’s damage. You can wear hats too; make them part of your wardrobe and have fun. Many companies make inexpensive sunglasses with UV protection. This can protect your eyes from cataract damage and it can help limit premature aging around the eyes. So, use your Stardust Luxury Foundation©, put on your sexy sunglasses and your cute hat and you are ready to safely strut your UV protected stuff.

Our formulations are not like any other mineral makeup product available today. Ingredients such as talc and bismuth may make your dry skin appear damaged and may also draw moisture out of the skin. The pure ingredients we offer will help your skin maintain moisture balance. Feel free to use your favorite natural moisturizer before applying your foundation powder. However, additional moisturizer is not needed when using Premium Performance Cream Foundation.