Choosing a Foundation
Stardust Luxury Foundation© color selection: My web manager and I work to ensure that our colors are displayed accurately. However, keep in mind that the appearance of colors may vary depending on your computer browser software, monitor and personal computer settings. Please feel to call or e-mail a Customer Care Representative for assistance in choosing your foundation color (service @ valanaminerals.com or 760-510-6682 or 877-727-5533).
Historically women of color have had to choose from foundation colors that are not based on actual skin tone and undertone but cultural stereotypes about skin color. Many women have been sold foundation not because it matches their complexion but because it was the closest match in an already limited selection.
Valana minerals works from the philosophy that women of color have a variety of undertones and undertone combinations including our Golden Collection (yellow), Amber Collection (red), Earth Collection (olive) and Fire Collection (neutral).
You may also find the images in the Makeup School-Studio – Before and After section helpful. You can also contact a
Customer Care Representative for assistance in narrowing down your selection (service @ valanaminerals.com or 760-510-6682 or 877-727-5533).
1) Answering the questions below may help you choose your color (Warm Undertones).
– Is your skin tan to deep brown with golden, yellow, orange, or olive-green undertones? – Does exposure to the sun make you look golden brown? |
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If you answered ‘yes’ to most of the questions above (question #1), you have warm undertones and the Stardust Luxury Foundation© colors that may work well for you are: |
Gold Collection | Earth Collection |
Golden Honey (Golden/Peach) | Earth Passion |
Golden Queen | Earth Diva |
Golden Whisper (Golden/Red) | Earth Sable (Olive/Red) |
Golden Bamboo | Mother Earth |
Golden Sand | Earth Onyx |
2. Answering these questions may also help you narrow your color choices (cool undertones)
– Is your skin tan to deep brown with bronze, red or blue undertones? |
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If you answered yes to most of the questions above (section #2), you have cool undertones and the Stardust Luxury Foundation© colors that may work well for you are: |
Amber Collection | Gold Collection | Earth Collection |
Sweet Amber | Golden Honey (Golden/Peach) | Earth Diva |
Amber Blaze (Red/Pink) | Golden Whisper (Golden/Red) | Earth Sable (Olive/Red) |
Gentle Amber | ||
Red Amber | ||
Amber Dream |
3.) If most of the ten questions above (sections #1 and #2) apply to you, your undertone is neutral and the colors that may work well for you are:
Fire Collection |
Fire Mist |
Soul Fire |
Fire Spice (Neutral/Red) |
Mahogany Fire |
Fire Goddess |
Ebony Fire |
If you are comfortable choosing the shade but not the undertone, choose samples from left to right (left/right across categories). If you are comfortable choosing the undertone but not the shade, choose samples from top to bottom (up/down columns categories).
Once you receive and use your Valana Minerals® remember that appearance may change depending on the source of light. We suggest that when choosing your Valana Minerals® foundation that you check your best color match in natural sunlight and wait 10 to 15 minutes after application to allow the minerals to blend with the natural oils in your skin.
Please visit the Customer Service Center for Questions and Answers and Makeup School-Studio section for more information, application demonstration videos and tutorials.